For the past 6 months China has gone through what can only be described as a major dusting off of their regulatory system in terms of online activities within China. The laws and regulations have been around for a while, but as all things in China there seem to be a substantial time delay between when a law comes into effect and when the regulators actually start acting on it.

Seeing China for what it really is...
Trademark or not to trademark is a reoccurring question in China… Or more to the point, when to file for trademark registration?
To make everything as simple as possible for yourself and your company, do not waste time thinking of this question… Just spend the money and seek trademark registration immediately. Chinese law is very peculiar in this respect…
